Understanding

Primary research

Methodology and model design, research management, data analysis, reporting, insights and implications (qualitative & quantitative)

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Secondary research

Using existing data, supplemented with secondary desktop research to develop rich market landscapes; augment primary research with additional data points; create textured analyses that help companies understand where to play, how to play, the audience jobs to be done, competitive opportunities / risks; brand and positioning distinctiveness opportunities

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Strategic insights reporting and consulting

Supporting incumbent teams to elevate data to impactful insight and action

 

Measurement and reporting

Score card development; measurement programme development; monitoring and evaluation of stakeholder / colleague / customer / community experiences and perceptions (brand value creation, brand equity, corporate reputation, colleague experience, internal purpose alignment, strategy execution impact / progress)

 

Growing teams

Coaching and mentoring teams to develop integrated thinking and broader contextual insight; stress testing strategic assumptions; Board and Executive level insights and actions reporting