New normal, better normal
The last two years prompted almost everyone to reassess who they are, not only as contributors to the economy but also as people.
While assessing my own life, I came to the conclusion that I needed to stop just talking about a new and better normal. I had to start playing my part and become part of the solution to realise a more sustainable future for all.
And that’s how Elephant Bush was born.
Building a more sustainable future for people and planet
Elephant Bush (Portulacaria afra) – or ‘Spekboom’ as its more commonly known - is a humble succulent renowned for its sustainability credentials, with amazing superpowers that help it create thriving ecosystems in the harshest of environments. We have drawn inspiration from this humble succulent, in defining how we want to positively impact the world around us.
I want Elephant Bush to be a thinking partner and advisor to courageous business leaders. Business leaders who believe there is a different way to do business that will ensure we all grow, sustainably. I believe that the inspiration for courageous decisions and consistent action can be found at the intersection of Purpose, Brand and Sustainable Action. Our goal is to help business leaders leverage the power of Purpose and Brand to achieve sustainable growth – ensuring that we are contributing to the foundations for future generations to flourish, and not just survive.
We use the tools of research, strategy and action-planning – combined with decades of practical senior leadership experience – to deliver outputs that consider the full ecosystem of an organisation. Always cognisant of the impact of change on an organisation, we strive to deliver “empathetic strategy” – insight, strategy and planning that is conscious of the full business ecosystem, and the implications that change can have on the links across the value chain.
Who we are
Elephant Bush, like its namesake succulent, is building an ecosystem of like-minded thinkers, planners, and creative action-takers. With a strong network of experts, we are able to bring together flexible teams to tackle complex problems as and when needed.
As the founder, I bring a diverse skill set, gained from many years of working with a variety of multinational and local market leaders across Sub-Saharan Africa.
I have a rare combination of business, brand, measurement and marketing expertise – with a particular interest in helping organisations accelerate their action on sustainability. And I am able to combine practical expertise with a strong theoretical base, having completed a master’s degree in Corporate Strategy.
From risk mitigation to sustainable growth
The United Nations (UN) describes the Sustainable Development Goals (SDGs) as a "blueprint to achieve a better and more sustainable future for all by 2030”.
Globally, governments, academics, civil society organizations, and businesses are committing to play their role in realizing the UN SDGs.
I look forward to working with courageous leaders who are willing to reimagine the way things can work. Let’s collaborate and find opportunities to shift from risk mitigation to sustainable growth. For all.
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